Peter J Mitchell
A globally experienced professional, based in Asia, who strives to deliver simple and actionable solutions within the evermore complex world of digital communications.
Contributing at the highest level to the growth of major blue chip companies and agencies for more than three decades, this marketing and communications expert has led media investments and managed traditional and digital experts across multiple consumer categories in more than 20 countries.
Through an intimate knowledge of strategic media planning, collaborating with both creative and media agencies, Peter has delivered, via purpose built communications planning frameworks, a pioneering approach to full-funnel media performance which has delivered measurable growth to household brands across the world.
Key Skills
Key Achievements
Reckitt
Designed, built & launched Global Integrated Communications Planning for nutrition brand Enfa. Trained 200+ people to use bespoke frameworks within the US, China, ASEAN, Mexico and the UK
Mondelez
Transformed a global US$1.3B media budget from 5% to 32% digital spend in under 24 months
Mindshare
Built the content for and upskilled 500+ BP and Castrol employees in the US, Middle East, Asia and the UK
Neo@Ogilvy
Over six months, reduced Amex’s overall cost to conversion by 32% for new cards issued through digital media channels in Japan/China/ASEAN and Australia
Reckitt
Increased Market Share by +5% with a net revenue increase of +13% for Enfinitas in 2019 in China. Plus 15% in 2020.
Mondelez
Designed and launched a global planning framework for comms and media across the Chocolate, Biscuits and Gum & Candy categories
Neo@Ogilvy
Ran multiple innovation projects and launched Neo’s first ever Trading Desk initiative in Singapore
Neo@Ogilvy
Increased SAP’s overall online sales revenue in JPAC by 27% through paid and Organic Search in less than twelve months
Contributions To Key Brands
Testimonials
Pete brings to the emerging digital media landscape something it sorely needs - a grown-up cross-platform perspective rooted in hands-on practice and leadership across both 'conventional' and digital media. Ever-enthusiastic, Pete is a great counsel in navigating this ever-changing space, and his combination of business-savvy and creativity make him a pleasure to partner with too.
I have worked with Pete on 3 occasions, for various organisations over the past 20 years and have genuinely enjoyed the experience each time. Pete has a multi-disciplined background, starting out as a traditional media planner / buyer before moving into digital at its inception. A smart move on his behalf... He has continued to flourish in this environment through a blend of knowledge, talent and determination. Not only does he possess these skills but he also has boundless enthusiasm which is truly infectious and as such he is a great guy to have on your team.
Experienced and results driven, Pete has worked across all aspects of media for some of the biggest brands and agencies in the world and in many different countries. His amazing experience shines through, especially when leveraging world class marketing strategy alongside an in-depth understanding of the media ecosystem to deliver exceptional results. I was fortunate enough to work closely with Pete during his current time at Reckitt. One of the most memorable aspects of this was watching him lead a 2 day integrated comms planning session, in person, where he demonstrated the rare skill of being able to make complex things simple, find the right path and bring more than 60 delegates along with him all totally engaged. There was great structure, much creativity and finally actionable outputs everyone could follow and embrace. Pete is incredibly connected globally, and as one of the nicest men in media, is always happy to help others. As your CMO, you can relax in the knowledge that both your business and personnel will level up under his stewardship. I really hope to work with him again in the future.
